More than two tools
oneset
We choose the appropriate ones based on the scope and purpose of your project.
Characterization of the user in the physical (CX) or digital (UX) world based on research.
User characterization based on assumptions and available information.
It is a User Persona that serves to guide the design of a specific digital product.
Profiles referring to relevant variables without specific characterization.
It is an archetype focused on buying behavior/brand preference.
Characterization of the user in the physical (CX) or digital (UX) world based on research.
User characterization based on assumptions and available information.
It is a User Persona that serves to guide the design of a specific digital product.
Profiles referring to relevant variables without specific characterization.
It is an archetype focused on buying behavior/brand preference.
The path a person travels to reach a goal. In CX: Customer Journey Map, in UX: User Journey Map.
It shows in detail the interactions between a user and the digital product.
It shows what is visible to the customer/user, as well as backoffice processes and support systems.
It shows in detail the interactions between a user and the digital product.
User characterization based on assumptions and available information.
It shows what is visible to the customer/user, as well as backoffice processes and support systems.
With the participation of your team and your customers
Journey Map
Define objectives
Build preliminary version
Search for data in the field
Incorporate the findings