Find the value
ofeach technique.
1
Moderate usability study
Qualitative
Remote/Presential
Short sessions between a facilitator and a user. The user performs a series of tasks with the interface of a digital product.
This way, problems and usability improvement possibilities are detected.
2
Usability study
not moderated
Quantitative
Remote/Presential
The user performs tasks with the interface of a digital product through a specialized testing platform that records their actions.
Allows many simultaneous sessions with a large volume of users to obtain usability metrics with which to evaluate the interface and perform benchmarks.
3
Card Sorting
Quantitative
Remote/Presential
The user organizes the information architecture of a digital product by grouping tags/cards into categories.
This allows the information presented in the interface to be aligned with the mental models of the users.
4
Field Studies
Qualitative
Remote/Presential
The specialist observes a user's interaction with the digital product within its normal context and location of use.
This technique provides more realistic data and allows additional contextual information to be obtained.
5
Heatmaps & Clickmaps
Quantitative
Remote/Presential
A software measures user navigation in the digital product (clicks, scroll, mouse movement) and represents it with heat maps.
Allows to optimize the user experience based on their navigation patterns.
6
Participatory design
Qualitative
Remote/Presential
Workshop of 3 to 4 users led by a facilitator.
They are provided with a toolkit of components to build a high-level sketch and contribute their vision in a creative way.
7
Usability Assessment
Qualitative
Remote/Presential
An expert evaluates the usability of a digital product guided by heuristics and best practices, without the participation of users.
Enables quick detection
of usability problems
at lower cost.
8
Accessibility Assessment
Qualitative
Remota
An expert evaluates the accessibility of a digital product by testing it through different techniques that allow detecting the access barriers that users would have considering not only the different capabilities but also the different supports and socio-demographic aspects.
