Being phygital to compete
Your customers alternate between physical and digital spaces. We help you to always be an option for them, no matter where they prefer to be.
What digital transformation entails
Is it changing the technological infrastructure?
Not necessarily. Support systems depend on the business model. They cannot be changed without revising the value proposition through design thinking that leads to a new customer experience.
Is it adding digital touch points?
Not only. It is to integrate them into a hybrid journey, in harmony with existing channels by incorporating the contribution of people, processes and technology, guided by a clear strategic vision.
Is it the decision of an area?
Not only. By encompassing the entire organization, there must be a clear mandate and alignment of the areas with a sponsor located in the highest management positions.
How difficult is it?
Not always. Many initiatives fail because the ROI is not seen. We propose an approach that starts by redesigning the customer experience, which guarantees more satisfied customers and reduced costs.
The path we propose
1
We explore how to evolve the business model
In teamwork sessions we align the organization and involve key stakeholders.
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2
We choose the Innovation Epicenters
We detect the innovation spaces with the greatest impact on the business and customer experience.
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3
We prioritize initiatives
We create an Experience Innovation Roadmap prioritizing business viability and impact.
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4
Launching the Digital Transformation program
We accompany the implementation of the program with different activities.
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5
We assist in the management of the program
We support organic execution to prevent initiatives from not moving forward due to lack of focus and dedication.
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6
Using Design Sprint to turn initiatives into digital products
Proaxion's methodology allows in only 11 hours of synchronous work to go from the problem posed by the initiative to a tested prototype ready to be developed.
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