Reading time: 5 min
Technology has revolutionized how consumers access, share and produce information. At the center of this change are digital channels and, more specifically, social media. The information that users generate relates to an almost infinite variety of topics, among which are obviously brands and companies.
Healthcare companies (providers, funders and pharmaceutical companies) are no exception. Complaints, comments, recommendations and doubts from users about companies in the sector are constantly expressed on digital channels. The very nature of the sector (strong regulation, high competitiveness and risk) makes healthcare companies more likely to be a frequent topic of discussion in the digital space. In fact, approximately one third of users search online for information related to these brands.
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