Specialized courses in CX / UX
Clear concepts. Updated contents. Focus on application.
User Research: Qualitative and Quantitative Techniques
To know the techniques and know how to select them. To be able to propose a research plan and know how to execute it from recruitment, interviewing, surveys, analysis and obtaining valuable insights.
UX
Usability Testing: Qualitative and Quantitative Techniques
Know the fundamentals, methodologies and techniques to be able to select them. To know how to execute a diverse variety of techniques, to know all their components from their preparation to the generation of the output.
UX
Research for CX projects
To know how to do research in CX. To know methodologies, sources and techniques. Know how to select them. Identify when and what to measure. Know how to deploy a Voice of the Customer program. Understand metrics and know how to build a dashboard.
CX
Service Design workshop
To know the particularities of services and how to generate value. To have a concrete model of service design and to know how to carry it out, in a workshop modality.
CX
Journey Maps & Personas
Know what they are and how to build personas and maps that serve to make user-centered design, adding value to the user experience.
CX
UX
UX principles applied
Understand the laws and criteria that guide UX design. Incorporate them to evaluate digital products through usability assessments. What and how to inspect. To be able to identify usability problems.
UX
CX fundamentals
Understand the fundamentals of the Customer Experience discipline. Understand why it is necessary and desirable to focus on the customer. What are the foundations and principles and how they work. How end-to-end experience management is carried out.
CX
CX advanced bootcamp
Apply the knowledge to cases proposed by the participants, in a 100% practical, on-the-job training process, guided by a specialized instructor.
CX
Academic strength in professional training
We have a team of trainers with extensive professional and academic experience in the CX / UX disciplines.
It is led by Dr. Eduardo Laveglia, founder & CEO of Proaxion, director of the UX-UI and Omnichannel Customer Experience Management (Blas Pascal University) and the MBA in Marketing (USAL). Professor at prestigious universities in the region. He leads Proaxion's in-company training projects, many of them with large scale deployment (national and regional).
We use the modality that suits you best
Different formats according to your objectives, urgencies and location of the equipment.
On-site
Highly recommended to solidify the bond between the team and achieve a greater impact of the contents covered.
We were pioneers in 2008 in the use of actors for in-company training (Experiential Theater).
Virtual
Facilitates rapid deployment and wide coverage. Allows synchronous and asynchronous work.
We have extensive experience in the pedagogical design and implementation of highly effective online programs.
Blended
Solution that combines the strengths of the other modalities.
We can provide both the content and the platform, or develop content for platforms that the organization has.